Lourier Beach Wear is a well-established brand of swim and fitness wear with over 25 years of history, featuring its own manufacturing facility and four physical stores. The objective of this project was to expand the brand's reach in the digital world, by introducing an e-commerce platform and developing a comprehensive digital marketing strategy.
With the rising demand for online shopping and the increasing competition in the swimwear industry, the project aimed to provide Lourier Beach Wear with a strong online presence and a competitive edge. By leveraging the brand's quality and expertise, the e-commerce platform and digital marketing strategy were designed to attract and engage customers, and ultimately drive sales.
The design direction for Lourier Beach Wear was inspired by the products themselves and the environment they're worn in - the beach, swimming pools, and summer. This served as the foundation for the project's mood board, which helped to shape the brand's visual identity and set the tone for all other design elements.
To bring Lourier Beach wear to the online marketplace, the website was designed to showcase the brand's vibrant and diverse collection of swim and fitness wear for women. The user experience was prioritized with a responsive design that adapts to different devices, making it easy for customers to browse and shop the online store. Additionally, the e-commerce platform was integrated with secure payment and shipping methods, ensuring a seamless and convenient shopping experience for customers. The store design and visual identity of the brand were reflected throughout the website, from the choice of colors and typography to the product display and imagery, creating a consistent and engaging brand experience.
On Instagram, we focus on creating a cohesive and visually appealing profile that reflects the brand's aesthetics and values. Each image is carefully curated and edited to maintain a consistent theme and style, which helps to showcase the brand's unique identity and attract potential customers. By providing a visually pleasing and organized profile, we aim to enhance the overall user experience for visitors and encourage more engagement and sales.
