For over four years, I've had the pleasure of working with the charming Tea Time coffee shop. Recently, we collaborated on new marketing initiatives that aimed to reposition the brand in the market. This project included a comprehensive approach to graphic design, social media management, and photography, all based on the brand's established visual identity and inspired by the handmade and artisanal quality of their products. In this portfolio, you'll find a collection of the materials we created, showcasing the result of our collaborative work.
The mood board was created based on the first photographic session held at the coffee shop, which served as the inspiration for all the materials developed afterward. The handmade typography and color palette were selected to reflect the handcrafted products and existing logo.
The visuals defined in the mood board were used in a periodic photographic session of the products and the coffee shop's environment. These photos are utilized on social media.
The new table menu, created to reflect the established visual identity and new objectives, showcases all the products and features photographs that highlight the main items.
To package and transport small candies, a unique box was created that can accommodate 4 to 10 candies, depending on the type. The box allows customers to share the coffee shop's products with others.
The staff uniforms were designed to standardize employee attire while also being fun, reflecting the coffee shop's visual elements, and leaving customers feeling good.
